BMW Paris

This Paris showroom has been designed by Carbondale – the lighting design is by Mindseye Lighting. My role has been to develop key elements of the space. The entrance with its LED screen and the interactive car vortex. The vortex spinning around the cars is interactive and reacts to passers by looking at the car. The aluminium extrusion holds two linear LEDs  one diffused softly the other rippled to mimic the car back lights. The stretched ceiling above each car displays a dynamic content that mimicking the moving sky above a car.

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