Idee Facade Concept
Early design of the façade for the IDEE shop located in Berlin right across the renowned KaDeWe shopping centre. The concept uses the existing perforated façade cladding creating a sculpture and a second surface facing the busy Tauenzien Street. This second surface is good visible for bypassers and is used as a giant LED screen. The LEDs are poking through the perforated cladding displaying content related to the IDEE shop. The façade folds and continues into the IDEE entrance. A gradual LED positioning guarantees a smooth introduction of the light onto the perforated façade.