Vortex BMW Paris Bespoke

BMW Paris Showroom: Kinetic Display Experience

At the BMW showroom in Paris, the car display area—designed by Mindseye in collaboration with architects Carbondale —transforms a traditional retail space into a dynamic, kinetic environment.

The installation features a layered ceiling system: a Barrisol LED light feature paired with a rear-mounted LED screen that projects a realistic, moving sky. This is complemented by custom-designed aluminum profiles housing animated LED strips and specialized diffusers. Together, these elements create a sophisticated interplay of upward and side lighting, mimicking the visual scenery of an open-road drive and giving the cars a sense of perpetual motion.

Efficiency in Design: The project was delivered with remarkable precision. The two-week design phase included intensive form-finding and 3D-printed prototyping. Upon final approval, the technical package was immediately transitioned to specialized aluminum and polycarbonate extrusion for production.